Why Isn’t Your Website Ranking? 5 Common Reasons and How to Fix Them

If your website does not appear high on search results ranking lists, it can be annoying especially if you have implemented one or more changes to improve its optimization. There are different aspects that influence the ranking of your site as well as the reasons as to why many sites are not easily visible to the web users. Here are 5 possible reasons that could be behind your website not ranking and their solutions.

1. Poor Keyword Strategy

Pan of action in terms of software and services will not help further unless provided with a good plan on the keywords to use; hence, ranking reports less. One of the greatest shortcomings that brought down the rankings of a website is the lack of a proper keyword strategy. Selecting the wrong keywords, targeting unrealistic keywords because of the number of competing sites, or not employing enough appropriate keywords in your articles is sure to hurt your rank in search engines.

Here are some ways how you can enhance your keyword strategy:

• Do proper keyword research with the help of keyword tools like Google Keyword Planner or Ahrefs.
• Target long-tail keyword. They may seem insignificant but they are quite important in marketing.
• Make regular use of the keywords properly into various sections of your articles pertaining to web pages like the title, head, and body of the article.

Validating and formulating an appropriate keyword strategy can make it easier for the search engines to appreciate the relevancy of the articles which in turn improves your visibility.

2. Weak On-page SEO

On-page SEO is defined as all measures within the website to improve its position in the search engine’s results page. Lack of these on-page SEO elements as correctly optimized headers, alt texts for images, or internal linking may make it hard for search engines to index your website properly.

Addressing key aspects of on-page SEO &streamlining their usage to:

• Analyzing title tags and meta descriptions for Relevant Keywords.
• Applying header tags are reserved for documents into subdocuments.
• Including alternative attributes to pictures to make them accessible and searchable.
• Enhancing URL structure changing to makes sure it’s decent and contains salient keywords.

However, addressing these aspects allows the search engine to efficiently spider and rank your pages.

3. Slow Website Speed

One of the simplest procedures that can boost one’s rankings is improving the Page Speed Optimization. A website with a painful loading speed can terribly ruin the experience of the users; bring in very high bounce rates which can adversely affect the rankings. When a website takes too long to load, there are very slim chances that it will be shown in the top results by the search engines.

For increasing the speed of your website:

• Reduce the maximum size of the images you use on the website.
• Use browser cache so that when the user returns the site won’t take long to load.
• Reduce the use of heavy or unnecessary plugins that may cause slowness of the site.
• Use a Content Delivery Network (CDN), to help improve speed, especially for visitors from overseas.

Improving site speed will enhance user experience making them stay longer in the site thereby increasing chances of ranking higher and performing other goals.

4. Poor Quality Backlinks

Backlinks are critical in Search engine optimization. Backlinks are links created when other websites link to your website content. This gives a vote of confidence to search engines. Hence many links point to your site, and your site begins to rank well. The problem comes when there are no backlinks of note on the site.

To acquire and retain more quality backlinks, you should:

• Invest in producing great content that other pages can’t resist linking to.
• Contact industry bloggers and ask if they need any content for their websites.
• Engage in link building activities and be exchanging links with other trusted sites.

The more the strong backlinks you accumulate, the more authoritative your site becomes, and consequently the better the rankings your site gets on search engines.

5. Non Mobile Friendly Design

With many people using mobile devices to surf the web, mobile friendliness has become important. If your website is not designed preparing your audience for the mobile web, then you are going to be punished in terms of search engines since they rank up sites giving priority to mobile users.

Let your readers know how to get the responsive design for their site:

• Having a webpage design that changes depending on the size or orientation of the device.
• Making the structure more linear or minimizing the number of buttons to be clicked on the site, particularly on the handheld devices.
• Making sure links as well as buttons are big enough so that the mobile users can easily tap on them.
• Checking work on more than one device to confirm that it works on all.

But mobile optimization is needed while increasing user satisfaction as well as the position on search engines.

Conclusion

Numerous reasons could be the stage where your website is not inevitably making it to the top slot on the search engines ranging from the keywords target approach to poor structure-level SEO to the speed of the Web Pages and the few backlinks in the website. It is crucial to tackle these issues as well as make your website presentable in the mobile devices. The necessary changes should be made and eventually elapses, remarkable changes would be seen in rankings as well as the traffic.